Bonjour France

CCIFJ

This yearly campaign was initiated by the French Tourist authority to introduce the spirit of France to Japanese consumers. In 2017, show windows were decorated with lesser known promenade images from tourist postcards in rural cities in France. In 2018, love-themed phrases written by public figures in French history were posted on the website, while viewers were able to digitally play and manipulate them. Dots in red, blue and white became the symbol of the latest campaign—they evoke the sparkling identity of France, and illustrate its spirit jumping freely across national borders. Silhouette images evoking daily life in Paris, taken from paintings by Gustave Caillebotte, Pierre-Auguste Renoir, Edouard Manet, became the backdrops of 11 windows. A selection of French made items from the department store also adorned each display.