THE POP-UP

Bruichladich - Remy Cointreau

For the first introduction of Bruicchladdich to the Japanese customers, the set was designed to take people outside of the distillery to Islay barley field in Scotland. 170 SQM of grass, 12 000 of grown barley, 463 POTS of plant and 7 re-plantable trees were deployed to create an earthy environment with fresh scent of nature. 6x3 meters screen displaying a video footage of the distillery synchronized with the time of the day of Tokyo; special sound design mixing the murmure of the shore, the fauna and the winds created by Brian River accentuates the multi-sensory experience. Together with variety of whiskey paired with Scottish classic inspired bites, fancy take on fish and chips featuring lobster was offered to the guests delivering a memorable experience.