Japan Star Studs

Jimmy Choo

The launch campaign for Jimmy Choo's Japan exclusive star studs collections’ 10th anniversary was celebrated as a private party for the brands’ top clients, influencers & PR. It was held at a space chosen for its rawness & exposed cement walls that worked in aesthetic tandem to the streets. Steel mesh, large oil cans, and a short skateboarding ramp were some of the elements constructed to give life to the space. The DJ deck was exposed to reveal its fundamental structure, and the lighting & music reflected the electronic and techno ambience. The digital invite had a sticker tagging a short video animation while the print invite included a set of the actual stickers. A tall zine consisting of Pack-shots by artist Koichiro Doi along with a variety of street visuals was also created.