Displaysthetics

Celine

It is aesthetics of display which French multi-disciplinary creator Item Idem brought in, when he took over the Celine store in Omotesando for one-week event including radio shows and performances. Inside the sleek, refined store, Item Idem installed architectural structure which were solely brought from Tokyu Hands. In strong contrast to Celine handbags and clothes, installation showed the aesthetics of mass produced, often humble tools available at Tokyu Hands.