Dual disclosure - Man I

Bulgari Perfume

Visitors were invited to explore the essence of Bulgari’s new fragrance. The perfume’s elements ‘fresh’ ‘crisp’ ‘lemon’ and ‘whitewood’ were brought to life through a sensory journey. A tunnel of mist-infused greenery evoked the fragrance of fresh grass, the zest of citrus stimulated the nose, and the crisp sounds of people walking over a path of dried leaves opened one’s acoustic sense. The space reserved at the end was encapsulated totally in white, and nearly shut out all the senses with its strong visual impact.