La Machine Magique

Bonpoint

A poetic mechanism conceived by a Japanese teen - Tomoya Okada, tells the story of french kids’ fashion at Maison Bonpoint. A series of events inspired by children's toys and their playful imaginations is set in motion to create a chain reaction. It starts as a spool starts rolling down a ramp, triggering other spools, thereby starting the washing machine, releasing a line of balls that trigger musical notes and onto operating the Vintage Parisian sewing machine that is now playing a scene of the Eiffel tower... The journey goes on.