Studio 10 Via dei Condotti

Bulgari

A classic method called “Trompe L’oeil,” which the Romans excelled at, is able to give depth and reality to an otherwise flat 2D painting. A film shoot set was devised to subtly tell the story of the street from which Bulgari originated. The set recreated the Roman street Via dei Condotti, and also highlighted the jeweler's strong link to Roman film studio Cinecitta. The Trompe L’oeil painting of the Spanish staircase added depth to the setting, while another eponymous Roman establishment Café Greco was constructed with the founding jeweler’s portrait hanging on the wall. The original art piece was printed on paper that appeared time-worn, sourced from Japanese paper dealer Takeo. All of these surroundings allowed guests to fully immerse themselves in the culture that cultivated Bulgari.