Studio Givenchy

Givenchy

Photo studio brought in guests to try on ‘Rouge Givenchy Liquid’, a new lipstick with a twist. Encased in a classically shaped tube, when twisted it releases the product onto the soft sponge applicator to gently dress the lips. Although it appears like a lipstick, it is more of a lip gloss. At the event, users were able to digitally try all 14 different shades and post their images on social media. A leitmotif of a photo studio, a wrinkled reflector mirror adorned the ceiling as a play on the twisted nature of the rouge liquid.